https://www.sarahaerickson.com/selectwork daily 0.75 2025-01-17 https://www.sarahaerickson.com/selectwork/moniker-brochure monthly 0.5 2025-01-17 https://images.squarespace-cdn.com/content/v1/6601da40b9727930802520ad/e17c12e1-0a77-4f55-ab67-1519833f10ab/Screenshot+2025-01-16+at+11.21.30+PM.png Select Work - Features-Driven Product Brochure - Make it stand out Premium winemaking calls for (amongst other details) premium packaging: paper with a great hand-feel, a deep punt on the bottle, and lots of in-depth information about the viticultural practices. https://images.squarespace-cdn.com/content/v1/6601da40b9727930802520ad/e71b8f75-8630-45ec-ada9-dfc138b72f61/Screenshot+2025-01-16+at+11.21.10+PM.png Select Work - Features-Driven Product Brochure - Make it stand out Modular copy, by design https://www.sarahaerickson.com/selectwork/blog/title-2 monthly 0.5 2025-02-12 https://images.squarespace-cdn.com/content/v1/6601da40b9727930802520ad/5dd971cd-dbfe-4c19-8ef8-bbd515a3d9fc/Screenshot+2025-01-16+at+10.31.15+PM.png Select Work - Part 1: Anatomy of a Marketing Email - Make it stand out Sender names. Most keep it short. https://images.squarespace-cdn.com/content/v1/6601da40b9727930802520ad/d14762a1-5665-46d8-a7ab-964963764264/Screenshot+2025-01-16+at+8.59.15+PM.png Select Work - Part 1: Anatomy of a Marketing Email - Make it stand out Setting the plan in motion with concrete goals. I also use the email plan as a driver to review/ renew/ and create new blog content. https://images.squarespace-cdn.com/content/v1/6601da40b9727930802520ad/b4086a5f-2933-4e14-842b-a0c97d7c5402/Screenshot+2025-01-16+at+4.30.37+PM.png Select Work - Part 1: Anatomy of a Marketing Email - Make it stand out Part 2 of a newsletter-style email. 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Delivering the Goods to People on the Go - Make it stand out The information required on the back and front labels of a wine bottle is highly regulated, changes vintage to vintage, and must undergo a stringent approval process by the TTB. https://images.squarespace-cdn.com/content/v1/6601da40b9727930802520ad/e7402fbc-f414-4356-994d-2dea2dbef003/Screenshot+2025-01-09+at+4.23.03+PM.png Select Work - Order Up! Delivering the Goods to People on the Go - Make it stand out I experienced my first perfect food and wine pairing from a lovely wine in the SketchBook, Mendocino Collection. Each element of the 1997 Grenache and simple French-style ham sandwich I had for lunch that day enhanced the other to create a perfectly balanced combination. https://images.squarespace-cdn.com/content/v1/6601da40b9727930802520ad/04d6681b-148a-4369-9369-4ea4c14d0761/Screenshot+2025-01-09+at+4.21.28+PM.png Select Work - Order Up! 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